Arenamark is the independent commercial performance benchmark for sport — automated, anonymised peer benchmarking of paid media, ecommerce, ticketing and hospitality demand, built on the platforms clubs already use.
A commercial director can tell you their cost per hospitality inquiry, their shop conversion rate, and their return on ticketing campaigns. What they cannot tell you — because it does not exist anywhere — is whether those numbers are good. Sport benchmarks everything on the pitch. The commercial side of the game has no equivalent.
Read-only connections to the advertising, analytics and social accounts a club already operates. No new tools, no data entry, no monthly reporting burden.
Performance classified into the categories boards care about — ticketing, hospitality, retail, audience growth — and compared against anonymised peer groups, every month.
A visible data-quality layer decides what is credible enough to publish. Every figure carries its sample size and provenance. Minimum sample rules are enforced on every benchmark.
Arenamark is being formed around a founding group of 10–15 clubs with meaningful digital commercial operations. Founding members join free for the first season, lock a permanent founding rate, shape the methodology before it becomes the standard, and receive a full multi-season analysis of their own commercial history within weeks of joining.
Register interest in the founding group, request demo access, or ask for the prospectus.