Growth intelligence for clubs, built on a market-leading combination of deep marketing expertise, large datasets and evidence from competitor clubs — across organic content, paid media and commercial performance. Every recommendation is tracked: what was suggested, what was implemented, what happened. The system learns from what clubs like yours actually do.
Clubs invest heavily in content, campaigns and digital commerce — yet decide what to do next on instinct and platform dashboards. A marketing team cannot easily answer: what actually grows our audience rather than merely entertaining it; what comparable clubs out-perform us on, and why; which activity is associated with commercial outcomes; and whether last month's decisions worked. The tools generate more data. They do not generate better decisions — and no independent reference point connects a club's decisions to evidence from clubs like it.
One system, joined in stages. Each stage stands on its own; together they build a club's evidence base for what to do next.
Your week ahead as a planned, fully briefed content calendar — prioritised by objective, built from evidence from your own history and five rivals you select. The routine rhythm automated, the priority creative moments flagged, a weekly rival snapshot and a monthly public-performance benchmark. Public data only: no account access, no integration.
Connect read-only social and analytics access to see what public data cannot: true reach, audience growth and tracked outcomes — benchmarked against anonymised, genuinely comparable clubs. Every recommendation enters your decision ledger: evidence, confidence, adoption, measured outcome.
For commercially mature members: paid-media and creative intelligence, budget allocation, website and conversion performance, ecommerce, ticketing and hospitality analysis — the same evidence discipline, applied to the revenue lines clubs already invest in.
The demonstration environment shows the connected benchmark view for a representative club — paid media, on-site performance, organic social and revenue attribution, benchmarked against an anonymised peer pool. Illustrative data only; no real club data is shown.
The demo reflects the connected membership experience. Arenamark Weekly, the public-data entry product, is currently in beta.
Arenamark is forming its first connected cohort: 6–10 clubs from one coherent peer group joining as design partners on preferential contributing-member terms, in exchange for connected data, structured feedback and reference participation. Design partners shape the methodology before it becomes the standard — advisory input on how clubs like theirs should be measured and compared.
Arenamark's credibility asset is restraint. The product is explicit about what it can see, what it can only infer, and what it cannot know.
Join the Arenamark Weekly beta, ask about the Design Partner Programme, or request the prospectus.